Creating An Effective Portfolio
Creating a great portfolio is something that a lot of drone pilots don’t put a priority on. Your portfolio is part of your resume that you show to potential clients to get them to hire you. Not only should it be a priority, but it should also include work or examples that are specific to the clients you are going after.
If you were going after construction clients then construction work should be shown in your portfolio. Too many pilots put items in their portfolio that are not relevant which actually hurts them. Every piece in your portfolio should convey your expertise and professionalism so leave the pictures of the family vacation that you got with your drone out. Your potential clients will make a judgment on hiring you based on what you show them and what you tell them.
Building a relevant portfolio is not as daunting as you would think. Even if you don’t have paying clients yet, it doesn’t mean that you can’t go create items for your portfolio. Commit a few days to take your drone out and fly with the purpose of building your portfolio specific to the work you want to do. Do some pre-planning to know where you’re going and what you’re shooting. As long as you’re in good airspace, following the rules, and not invading privacy or upsetting people, you can put the drone up and capture what you need.
If you’re having trouble deciding what to shoot, look around at other drone companies’ websites and see what you like about their portfolio and then use that as a guide to get your own material. Remember, a portfolio highlights your best work so don’t put everything in it, just your best stuff. If you shoot something and it’s just fair, leave it out. If you don’t have enough material, go get more.
Your portfolio is important so spend some time on it and make sure it represents as it should. It could be the difference between getting your foot in the door or losing the client forever.