5 Things Your Website Must Have
1 – Purpose
The biggest problem with drone websites is that they don’t consider purpose. What is your website designed to do?
The obvious answer is to get customers, but it needs to be more specific. In many cases, the purpose should be to make the phone ring. Unless you have eCommerce on your website where client can buy what you’re selling, you’re probably looking for a phone call or an email. Your website is your business card, brochure, and portfolio all rolled into one. Potential clients silently interview you by looking through your website. From that, they can make a determination on your abilities and if you’re a fit for their needs. If you are, then they will contact you to discuss the details of their project.
When you determine purpose, it becomes a lot easier to make decisions on what your site should look like, what information is provided on it, and if it’s effective in doing what it’s suppose to be doing. Determine the purpose of your website and the rest will fall into place.
2 – Proof
Call it a portfolio, a demo reel, or whatever is appropriate, but it’s proof that you can do the work that’s required of the clients you’re trying to reach. Consider that as it applies to your website. People come to your website to get answers, and one big question deals with what you can provide. Telling them that your certified, insured, and experienced is great, but showing them proof that you can do the work is what they’re looking for. Think carefully about the content you are presenting as it relates to the market you’re targeting.
3 – Appeal
This is marketing 101. You’re website needs to appeal to your target market. It needs to look professional, and has to work on any device it’s viewed on. If your site isn’t mobile friendly, it affects your SEO, and it won’t present as it should to your potential clients. Remember, you are being interviewed when someone looks at your website. Do you really want your first impression to be someone that wore short, flip flops, and a t-shirt into an interview where a suit and tie was expected?
4 – Activity
Many people approach websites like a work of art. They work on it for weeks or months, and when it’s finished, they put it on display. Consider your website a work in progress instead of a work of art. The basics can stay the same but it helps to keep it fresh. Update your portfolio, blog about the incredible job you just finished, or improve on text or graphics that could be better.
Consider your social media channels an extension of your website to keep it active. Announce your new blog post on your social media channels. Point people to the new additions in your portfolio. An active website helps get activity on your website in the form of people coming to view it.
5 – Contact
Of course you have contact info on your website, but think ease of contact. It should be quick and easy for any potential client to reach you. In the old days, if you wanted to reach someone, you called them. Today, calling is often at the bottom of the list and somewhat of a last resort for many. Email, texting, and social media are just a few of the ways busy business people contact us these days. Make sure your website addresses how all your potential clients will quickly and easily contact you. It can be a little more difficult to set up and manage multiple contact avenues, but you don’t want to loose business because you implement a strategy that only good for you.
When your website is ready for prime time, send it to your fiends, your spouse, your colleagues, or anyone else that will be honest with you. Everyone has an opinion and you’ll get an ear full when they review your website. The intent is not to have them redesign your site, the purpose is to see if they catch anything that you missed. They’re personal preference on the color scheme is not what you’re looking for. A contact form that didn’t deliver an email to you is what you care about. It pays to get additional eyes on your site to troubleshoot the function, and to get input before your potential clients see it. Just don’t go down the rabbit hole of thinking every comment you get is valid…most is just opinion.