Stand Up And Ride
Ken created Stand Up And Ride back in 2010 as a tagline that went along with the bags he designed and manufactured. It quickly became his domain, website, logo, and corporate branding. Since then, the phrase and the logo have been put on shirts, hats, bags, rags, glasses, jerseys, and many other items. Over the years, thousands of items have been purchased with the brand proudly displayed on them.
With the release of their new bike in 2018 (the SUB), the Elliptigo company started using Stand Up And Ride in their advertising and on their website. We did not give permission, nor did they asked for it. We offered to sell Stand Up And Ride to them in 2015, but they were not interested. We contacted the CEO of Elliptigo, and he stated that “it is just a phrase”, so they can use it. In response, Ken filed for a service mark with the US Trademark office and it was approved. We contacted Elliptigo’s CEO again and asked them to stop using “Stand Up And Ride” in all capacities. They have not complied.
When Elliptigo turned down our offer to partner with them to produce bags in 2010, we expanded our market to include all Stand Up bikes. Our most recent experience with Elliptigo has once again expanded our thinking. In addition to offering consulting services specific to the “Stand Up” industry, we’ve added a broader consulting service focused on business ethics. Our approach is unique because it concentrates on the “what not to do” in business. By providing a recipe for failed business practices, our clients get a clearer picture of successful ways to approach ethics in business. We look forward to working with you and your company.
Years ago I designed the GFY logo. There was a running joke with some people I knew and we would tell the person "GFY" as an appropriate response to a burn, cut, or other sly comment. When asked what that meant, we would always respond with "Good For You",...read more
So let's get right to it...yup, I'm pissed. Why? Well, because of a business ethics fail with a big back story. A major manufacturer of bikes in the Stand Up And Ride industry started using the phrase "Stand Up And Ride" in their marketing efforts to...read more