Stand Up And Ride
Ken created Stand Up And Ride back in 2010 as a tagline that went along with the bags he designed and manufactured. It quickly became his domain, website, logo, and corporate branding. Since then, the phrase and the logo have been put on shirts, hats, bags, rags, glasses, jerseys, and many other items. Over the years, thousands of items have been purchased with the brand proudly displayed on them.
With the release of their new bike in 2018, a big company in the industry started using Stand Up And Ride in their advertising and on their website. We did not give permission, nor did they asked for it. We offered to sell Stand Up And Ride to them in 2015, but they were not interested. We contacted the CEO of the company, and he stated that “it is just a phrase”, so they can use it. In response, Ken filed for a service mark with the US Trademark office and it was approved. We contacted the company’s CEO again and asked them to stop using “Stand Up And Ride” since the US Trademark office agrees it’s not just a phrase.
We offered to partner with the bigger company in 2010 for the manufacturing of bags, but they turned us down. So we expanded our market to include all
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