Stand Up And Ride

Ken created Stand Up And Ride back in 2010 as a tagline that went along with the bags he designed and manufactured. It quickly became his domain, website, logo, and corporate branding. Since then, the phrase and the logo have been put on shirts, hats, bags, rags, glasses, jerseys, and many other items. Over the years, thousands of items have been purchased with the brand proudly displayed on them. 

Stand Up And Ride Trademark

Stand Up And Ride

With the release of their new bike in 2018, a big company in the industry started using Stand Up And Ride in their advertising and on their website. We did not give permission, nor did they asked for it. We offered to sell Stand Up And Ride to them in 2015, but they were not interested. We contacted the CEO of the company, and he stated that “it is just a phrase”, so they can use it. In response, Ken filed for a service mark with the US Trademark office and it was approved. We contacted the company’s CEO again and asked them to stop using “Stand Up And Ride” since the US Trademark office agrees it’s not just a phrase. 

We offered to partner with the bigger company in 2010 for the manufacturing of bags, but they turned us down. So we expanded our market to include all Stand Up bikes. Our most recent experience with this company has once again expanded our thinking. In addition to offering consulting services specific to the “Stand Up” industry, we’ve added a broader consulting service focused on overall business practices. Our approach is unique because it concentrates on the “what not to do” in business. By providing examples of bad business practices, our clients get a clearer picture of successful ways to approach business. Our blog highlights some of our favorites. We hope you enjoy it.

Looking For Bags?

GearForTheGO.com now sells all the bags. Same great bags, different website.

 

Stand Up And Ride Bags

Stand Up And Ride Bags

Be The Smartest Person In The Room

If you want to be successful in business, you have to be smart... really smart... the smartest. You must be the smartest person in the room at all times. Sometimes this is difficult because you might not know everything, but fear not, we have a few tips to get around...

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GFY Defined In Business

Years ago I designed the GFY logo. There was a running joke with some people I knew and we would tell the person "GFY" as an appropriate response to a burn, cut, or other sly comments. When asked what that meant, we would always respond with "Good For...

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Business Ethics Fail

So let's get right to it...yup, I'm pissed. Why? Well, because of a business ethics fail with a big back story. A major manufacturer of Stand Up bikes started using "Stand Up And Ride" in their marketing efforts to promote their new stand up bike. But that's not what...

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