Stand Up And Ride has a new attitude and a new mission!
Ken created Stand Up And Ride way back in 2010 as a tagline that went along with the bags he designed and manufactured. It quickly became his domain, website, logo, and corporate branding. Since then, the phrase and the logo have been put on shirts, hats, bags, rags, glasses, jerseys, and many other items. Over the years, thousands of items have been purchased with the brand proudly displayed on them.
So get this shit…a bigger corporation has started using Stand Up And Ride in association with their new product, and their corporate brand. We have not given permission, nor were we asked for it. We offered to sell Stand Up And Ride to them years ago, but they were not interested. They have now started using it in their advertising, social media, and even on their website, and stated that “it is just a phrase”, so they can use it. We strongly disagree.
We think what they are doing with #standupandride is a #businessethicsfail and we are using these hashtags to call them out.
Please feel free to do the same. We decided against #thisisbullshit but feel free to use it if you like it 🙂
Years ago I designed the GFY logo. There was a running joke with some people I knew and we would tell the person "GFY" as an appropriate response to a burn, cut, or other sly comment. When asked what that meant, we would always respond with "Good For You",...read more
So let's get right to it...yup, I'm pissed. Why? Well, because of a business ethics fail with a big back story. A major manufacturer of bikes in the Stand Up And Ride industry started using the phrase "Stand Up And Ride" in their marketing efforts to...read more